The external healthcare environment is rapidly evolving. Payers, and the evidence packages they require for reimbursement decisions, have become significantly more important around the world. To succeed in this environment, developers must provide compelling clinical, economic and humanistic evidence to support a robust “payer value-proposition” that will unlock product potential. Failure to understand payers’ needs, and generate corresponding evidence packages can result in sub-optimal reimbursement and patients’ access to treatments.
Building effective strategies based on understanding payers’ needs is the cornerstone of Vitaccess’ expertise.